ABSTRACT:
The opportunities for using mobile technologies in Ghana to improve health services, particularly to support initiatives in the HIV/AIDS sector, are enormous. HIV/AIDS counsellors and health institutions are relying on mobile phones to retrieve and disseminate information to patients faster and without transport costs. This article discusses the appropriation of mobile telephones in HIV/AIDS initiatives, relates telephone usage to other health communication patterns, and argues that mobile technology amplifies ongoing processes of cultural change and continuity. Mobile telephones have great potential as a mass medium for HIV/AIDS education; however, their association with sex could threaten HIV prevention. The data presented here is based on ethnographic research about mobile telephones and healthcare delivery services conducted in rural Ghana during 2010–2011.
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